It makes sense that the world’s largest and most significant motorcycle show is hosted in Milan. It is a city that embraces two-wheel transportation wholeheartedly. Unlike North Americans who often enjoy traveling on two wheels as a hobby, most people in Italy ride motorcycles and scooters out of necessity. Streets are narrow and congested, parking is non-existent and fuel is wildly expensive. Italy is also home to Ducati, Aprilia, MV Agusta and Moto Guzzi who not only help drive the national economy—but are a sense of great pride for a country renowned for their passion, creativity and craftsmanship.
EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori)—which means International Bicycle Motorcycle and Accessory Exhibition for those of you who don’t parlare Italiano—is an inconceivably large exposition regardless of how you quantify it. The congress centre is over a kilometre in length from end to end, features hundreds of exhibitors, is attended by over 7,000 registered media and over half a million show attendees. Needless to say, if you plan on attending you should wear comfortable shoes.
EICMA has become the show for world debuts and the 102nd edition did not disappoint. Manufacturers pull out all the stops and bring out the big guns, with many not only unveiling just one model, but but taking their time in the spotlight to showcase several previously unreleased motorcycles and prototypes. Here are some of the highlights from this year’s show. (Click view list on the main image)
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