Ram has announced the 2019 1500 Laramie Longhorn luxury pickup is coming to Canada.
Layered with premium materials, the Laramie Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares such as the antique pocket watch, hand-tooled leather cowboy boots or a horseman’s saddle.
The Ram Laramie Longhorn’s wood, metal and leather elements are all authentic.
Ram 1500 Laramie Longhorn models are distinguished externally by standard monotone or two-tone paint with lower Walnut Brown trim, premium LED headlamps and tail lamps, and unique wheels and grilles.
Inside, the 2019 Ram 1500’s Laramie Longhorn trim exudes quality with a segment-exclusive hand- wrapped, 100 percent full-grain leather dashboard and southwestern-design-inspired door-panel and armrest coverings.
Throughout the cabin, a new embossed alligator skin pattern leather covers surfaces including the centre console, instrument panel, seats and door panel inserts. Other unique details include satin chrome accents, a brushed-nickel metal badge flush-mounted on the console lid and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door.
Real barn-wood accents are used throughout the cabin. Wood tandem doors on the centre console reflect the heightened attention to detail and provide closed storage.
At night, the cabin is accentuated with ambient lighting to create a luxurious and soothing atmosphere.
Longhorn interior colours include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full leather seats with contrast piping. Heated, full-leather rear seats and class-exclusive rear seat ventilation are available on Longhorn.
The new 2019 Ram 1500 offers truck buyers leading-edge innovation with 102 kg (225 lb) of weight reduction, up to 5,761 kg (12,750 lb) of towing capability, the eTorque mild hybrid system and active systems that improve fuel efficiency and assist drivers.
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